LVMH Annual Report

2 0 1 8 H I GH L I GH T S

Sephora saw another year of strong growth – especially in North America, Asia and the Middle East – and gained market share. Sephora – which connects with its customers through more than 1,900 stores and 29 online shops, and is present in 34 countries – was named Retailer of the Year at the 2018 World Retail Congress, recognizing its global success, its innovative momentum and its lead in the digital sphere. Sephora continued its expansion with the opening of more than 100 stores worldwide, including superb locations on Nanjing Road in Shanghai, Zeil in Frankfurt and at the Saint-Lazare train station in Paris; the launch of online sales in Germany; the new version of the completely redesigned website; and a dazzling array of digital innovation on the website. The brand successfully oversaw the opening of its first points of sale under the Sephora trade name in Russia and the renovation of its iconic stores in SoHo (New York)

and Milan’s Duomo district (Italy). It continued to personalize the customer experience as part


– Sephora develops alternative transportation

After France, China, Italy and Spain, Sephora has rolled out last-mile delivery by electric truck in North America. A lower-emissions vehicle now supplies several of the Maison’s US stores, avoiding 36 metric tons of CO 2 emissions a year. With this initiative, Sephora is once again demonstrating its commitment to developing the use of alternative transport. Thanks to this policy, the Maison won a 2018 eco-friendly transport award (Trophée du Transport Écoresponsable) in Italy for its increasing use of hybrid vehicles and the high share of tons per kilometer transported by its committed and accredited carriers.

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