LVMH Annual Report

R E I N V E N T I N G T H E C U S T OM E R E X P E R I E N C E

Our Selective RetailingMaisons, which are present world- wide, have customer-centric strategies and customer- focused teams. Sephora, DFS and Le Bon Marché are all pioneers in their fields and continue to innovate and imagine the shopping experience of the future for their customers.

process. Le Bon Marché is a department store like no other. Its stunning architecture, enhanced by tasteful updates; its exclusive, elegant selection of goods; and its rich program of exhibitions all make Le Bon Marché truly unique and a treasure trove for both local and international customers. Our 24 Sèvres digital platform, which was launched in 2017, reflects this quest for excellence and aims to offer a whole new online shopping experience. DFS – which has been pioneering travel retail since the early days of the air travel boom – constantly updates its boutiques and its T Galleria department stores to contin- ually enhance the traveler’s experience. In addition to its major presence in the United States and especially in Asia, DFS has started to expand its geographic coverage, opening its first European location in Venice in 2016. Staying particularly agile

An increasingly innovative and personalized experience

For nearly 50 years, Sephora has been revolutionizing the beauty industry by transforming the simple act of buying into a moment of pleasure and freedom, developing new in-store services and hunting out gems to add to its unique range of brands and products. Combining the strengths of in-store and online shopping, the brand has designed an omnichannel beauty experience that offers an interactive, personalized and seamless purchasing

2018 Revenue by region (in %)

Other markets 12%

France 12%

Europe (excl. France) 9% United States 38%

Asia (excl. Japan) 27%

Japan 2%

Profit from recurring operations € 1 , 382 m +29%

Operating investments € 537  m -6%

Number of stores 1 ,940 +3%

Revenue € 1 3 , 646 m +6% (1)

(1) On a constant consolidation scope and currency basis (up 12% excluding the termination of the Hong Kong airport concessions at the end of 2017).

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