LVMH Annual Report

LVMH 2018 . Wa t c h e s & J e w e l r y

of a second, proved highly successful. Zenith continued to consolidate its organization while leveraging synergies offered by the Group’s other watchmaking brands. Growth at Chaumet was fueled by the successful Liens and Joséphine collections, along with its ongoing shift further upmarket, particularly in China. Its flagship lines were enriched by Liens Séduction designs, Liens Evidence bracelets and new Joséphine Aigrette rings. The brand expressed its exceptional creativity in high jewelry by launching its Les Mondes de Chaumet collection, made up of three chapters: Promenades Impériales, Chant du Printemps and Trésors d’Afrique. The success of the Mitsubishi Ichigokan Museum’s exhibition on Chaumet’s culture and history increased brand awareness in Japan. The store network continued to expand, particularly in Asia. Fred ’s Force 10 line and its new 8°0 collection were its main growth drivers. It opened new stores in Tokyo, Macao, Saint-Tropez and Busan in South Korea.


– RJC certification for all Watches & Jewelry Maisons As part of the LIFE 2020 targets, all of the Watches & Jewelry Maisons have received certification under the Responsible Jewellery Council (RJC) system. In line with this certification, which has been extended to their gold and diamond supply chains, they are expanding their responsible sourcing efforts. The Group and its Maisons are also taking part in an initiative to promote environmental and social best practices in the sourcing of colored gemstones. Several audits have already been carried out.


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