LVMH Annual Report

Hublot continued its robust growth, driven by its Classic Fusion and Big Bang lines, with Spirit of Big Bang – now the brand’s third core collection – also contributing to its success. Hublot once again demonstrated its creativity by releasing a range of extraordinary and highly technical models, including the Meca-10 Ceramic Blue and the Classic Fusion Aerofusion Orlinski designed in collaboration with French sculptor Richard Orlinski. New stores were opened in London and Geneva, and a boutique was acquired in Beverly Hills. A marketing strategy combining prestigious partnerships, events and a strong digital presence helped raise the brand’s profile. Special emphasis was placed on the 2018 soccer World Cup, including the launch of Hublot’s first smartwatch, the Big Bang Referee 2018. The young soccer star Kylian Mbappé joined the brand’s network of ambassadors. While continuing to develop its iconic Chronomaster, Elite and Pilot collections, Zenith completed the launch of its Defy line. The brand’s revolutionary El Primero 21 model, which measures time down to the hundredth

– Bvlgari believes in education and youth empowerment Since 2009, Bvlgari has partnered with nonpro t organization Save the Children to provide support and opportunities to the world’s most vulnerable children and young people. Bvlgari helps fund the nonpro t’s activities with proceeds from its Save the Children jewelry collection of custom-designed jewels inspired by the iconic B.Zero1 line. For every piece sold, part of the proceeds goes to fund education, youth empowerment, emergency assistance and poverty prevention programs. Thanks to this partnership and over $80 million in donations, Bvlgari has improved the lives of over 1.2 million of the world’s poorest children.


Powered by