LVMH Annual Report

LVMH 2018 . Wa t c h e s & J e w e l r y

the network. Development in the luxury hotel sector continued with the inauguration of a new Bvlgari Hotels & Resorts location in Shanghai. The “Tribute to Femininity” exhibition at the Moscow Kremlin Museums presented over 500 exceptional pieces of jewelry showcasing the brand’s heritage, wealth of inspiration, visionary creativity and refined craftsmanship. TAG Heuer continued expanding its flagship Carrera, Aquaracer and Formula 1 lines. Its catalogue was enriched with the limited editions of the Monaco Bamford and Carrera Fujiwara models, while a 41mm version of the smartwatch proved a successful addition to the range. Other highlights of the year included the opening of a flagship store on Fifth Avenue in New York and a modular smart boutique, faithful to the brand’s avant-garde spirit, in Tokyo’s Ginza district. TAG Heuer’s team of brand ambassadors, its sports and cultural contracts, and its very active social media presence have helped raise its profile among target customers.


– Stones and precious metals: ethical sourcing at Bvlgari Bvlgari will soon meet the 2020 targets set by LVMH: to use only certified gold and diamonds and to establish sustainable supply chains for colored gemstones. In 2015, the Maison became the world’s first jeweler to be RJC – CoC (1) certified. This certification guarantees that the Maison only uses responsibly sourced gold, from the mines through to the point of sale. Meanwhile, the Maison only sources its diamonds from countries and professionals that are signatories to the Kimberley Process. (1) Chain of Custody

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