LVMH Annual Report

2 0 1 8 H I GH L I GH T S

Bvlgari had a very good year and continued to gain market share. Jewelry was spurred by its strong creative momentum. The Serpenti, B.Zero1 and Divas’ Dream lines were enriched with newmodels, and the launch of the Fiorever collection, designed around a central diamond and white gold, is set to become a new pillar for the brand. The Wild Pop high jewelry collection, which embodies Bvlgari’s modernity and expertise, continued its rollout. In watches, the new Lucea, Serpenti Turbogas, and Divas’ Dream timepieces were highly successful, and the favorable reception of the new Octo Finissimo models confirmed the iconic potential of this men’s line. Momentum in leather goods was driven by the Serpenti Forever and Black Glam models. The store improvement plan continued, with reopenings in Hong Kong and Milan, while new boutiques were opened in locations including Boston and Saint Petersburg. Bvlgari also continued its pop-up store program, which rounds out and energizes

– Green energy for TAG Heuer

To reduce its carbon footprint, TAG Heuer is making increasing use of green energy. For example, for the last four years, its head office in La Chaux-de-Fonds, Switzerland, has been powered entirely by zero-emission renewable energy from hydraulic power stations on the Gorges de l’Areuse, in Neuchâtel and Les Brenets. The Maison also has solar panels on the roof of its production facility at La Chaux-de-Fonds, with some of the resulting energy used on site.


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