LVMH Annual Report

LVMH 2018 . P e r f u m e s & C o s m e t i c s

This range was enriched by its Black Tea Kombucha age-delay facial essence, maintaining its focus on offering a unique sensory experience through a fusion of effective natural ingredients, traditional rituals and modern science. Acqua di Parma saw strong growth in its Colonia lines, thanks to Colonia Pura in particular, while the Chinotto di Liguria fragrance rounded out the Blu Mediterraneo range. For its first full year of activity, Fenty Beauty by Rihanna confirmed its worldwide success with a very strong digital presence and a robust innovation program in the foundation and lip cosmetics segment with the Mattemoiselle lipstick. Marc Jacobs Beauty ’s momentumwas driven by the launch of its new Shameless liquid foundation. Parfums Loewe launched the women’s version of its Solo Loewe line. Maison Francis Kurkdjian enjoyed very strong growth in its iconic Baccarat Rouge 540 fragrance and continued to showcase its exceptional expertise in artisanal perfume-making.


– Bee School, Guerlain’s program to make children aware of the need to protect bees

Ever since 1853, bees have inspired Guerlain’s designs and adorned its most exclusive bottles. They also drive its commitment to a more sustainable, responsible world, “In the Name of Beauty”. The Bee School program started in France in September 2018. Through it, Guerlain staff visit primary schools and tell children about the need to preserve bees and biodiversity, and the simple measures that can be taken to help. The objective is for all staff worldwide to become children’s ambassadors for bees and biodiversity by 2020.


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