LVMH Annual Report

LVMH 2018 . P e r f u m e s & C o s m e t i c s

by techniques used by makeup artists. Skincare was boosted by strong momentum in Asia and by the vitality and innovation of the Prestige range’s Micro-Huile de Rose and Micro-Sérum de Rose. Capture Youth, launched in January 2018, won over customers in their thirties with its six targeted serums. Guerlain turned in a remarkable performance. Perfume did very well, with the expansion of Mon Guerlain and the international rollout of Guerlain Parfumeur boutiques, which offer a captivating immersion in the perfume-maker’s world. Momentum in makeup was driven by the highly successful Rouge G, which offers an unrivaled potential for customization, with 450 possible case and color combinations. In skincare, Guerlain’s results were fueled by strong growth in its Orchidée Impériale and Abeille Royale lines. As part of its “In theName of Beauty” commitment to sustainability, Guerlain continued to scale up its initiatives to preserve biodiversity, particularly to protect bees. During LVMH’s Journées Particulières open-house event, Guerlain celebrated its 190th anniversary with the public by unveiling an exceptional setting at 68 Champs-Élysées, its iconic address.


– Guerlain sources sandalwood from Australia

Spurred by his belief in the potential of sandalwood, Thierry Wasser, the Maison’s Perfumer, decided to work with an Australian partner to develop a high-quality Indian Sandalwood essential oil. It is one of the ingredients of Mon Guerlain, the women’s fragrance launched in 2017. Thanks to this pioneering partnership, the Maison has diversified its supply chain – previously centered on Asia – and created a new ethical, certified sustainable, high-quality supply source for this exceptional rawmaterial.

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