LVMH Annual Report

AS PART OF LES JOURNÉES PARTICULIÈRES, JOURNALIST AND PODCAST HOST JULIEN CERNOBORI MET OUR MAISONS’ ARTISANS IN THE PLACES WHERE THEY WORK AND CREATE. THESE PASSIONATE INDIVIDUALS EMBODY THE GROUP AND ITS VALUES. SELECTED EXCERPTS.

MA I S ON F R A N C I S K U R K DJ IA N

G U E R L A I N

PA R F U M S C H R I S T IA N D I OR

“Perfume is a form of expression.”

“I never start with the fragrance. That comes at the end of the story.”

“Growing flowers is magic – it’s a little girl’s dream come true.”

THIERRY WASSER Master Perfumer

FRANCIS KURKDJIAN Perfumer

ARMELLE JANODY Perfume flower farmer

You need a nose to be a perfume designer, but there’s much more to it than that. It’s also about alchemy, mystery and imagination. All these things are imbued in you as a child. Thierry Wasser, Master Perfumer at Guerlain, gives a passionate portrayal of his craft, a lifetime’s work.

Francis Kurkdjian grew up in a happy, creative home, where he developed a taste for the spectacular, for clothes and for celebrations. In his Parisian studio, he recalls with amusement the letter that changed the course of his life.

“Le Clos de Callian” sounds like the kind of village name you’d find in a fairy tale. Perhaps Armelle Janody had a date with destiny when she went for that walk in her new home. By what twist of fate did she become Parfums Christian Dior’s perfume flower farmer?

Scan the QR code with your smartphone to listen to the full collection of “Confidences Particulières” podcasts.

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