LVMH Annual Report

FO C U S I N G ON QUA L I T Y A N D C U LT I VAT I N G OU R U N I QU E N E S S

LVMH is a key player in the perfume, makeup and skin- care sector, with a portfolio of world-famous established names as well as younger brands with a promising future. The exceptional momentum of LVMH’s Maisons is driven by growth in its flagship lines aswell as bold newproducts. They are all driven by the same values: the pursuit of excellence, creativity, innovation and control of their brand image.

gaining market share, which depends more than ever before on quality, product performance and a robust innovation policy. In the heart of France’s Cosmetic Valley business cluster, researchers at LVMH’s Hélios R&D facility play a crucial role in helping the Maisons meet these requirements.

Excellence and innovation in retailing

Consistent market share gains

All brands are accelerating the implementation of their online sales platforms and stepping up their digital con- tent initiatives. Excellence in retailing is key, requiring expertise andattentiveness frombeauty consultants, aswell as innovation at points of sale. Our brands are actively incorporating digital tools to enhance the customer experience and attract new consumers.

With surging demand in Asia and the huge popularity of makeup among younger generations, the global perfume and cosmetics market is highly competitive and features shorter and shorter innovation cycles. In this context, all of LVMH’s Maisons continue to pursue their objective of

2018 Revenue by region (in %)

2018 Revenue by product category (in %)

Other markets 11%

France 11%

Skincare products 18%

Perfumes 35%

Asia (excl. Japan) 35%

Europe (excl. France) 22%

Makeup 47%

Japan 5%

United States 16%

Profit from recurring operations € 676 m +13%

Operating investments € 330 m +15%

Number of stores 354 +18%

Revenue € 6 ,092 m +14% (1)

(1) On a constant consolidation scope and currency basis.

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