LVMH Annual Report

LVMH 2018 . F a s h i o n & L e a t h e r G o o d s

exotic leathers and special orders. The Zero Cut shoe, crafted from a single piece of leather, expresses the quintessence of Berluti’s shoemaking expertise. The year was marked by the arrival of Kris Van Assche as its new Artistic Director. Marc Jacobs continued to reorganize and to develop its product lines. Its Snapshot leather goods line saw rapid growth. A pop-up store was opened on Madison Avenue in New York to mark the launch of the Redux Grunge Collection 1993/2018 capsule collection. Rimowa continued its collaborations to design limited- edition suitcases. The collections designed together with streetwear brand Supreme and Off-White, Virgil Abloh’s label, were very well received and enhanced Rimowa’s appeal. The brand celebrated its 120th anniversary and launched its first global marketing campaign. Thomas Pink revised its visual identity and became Pink Shirtmaker London.

– Loro Piana takes action to save water in Peru

Givenchy

Loro Piana, which is highly committed to the breeding of vicuñas of Peru, launched the Acqua project. The aim is to protect water, which is becoming increasingly scarce in some areas as a result of climate change. This trend is causing irreversible damage to the vicuñas’ habitat and, more generally, to the local fauna, flora and populations. The Maison is testing several technical solutions in the Arequipa region designed to collect water in holding tanks so it can be used to irrigate pastures and create wetlands. The most efficient solutions will be rolled out on a large scale, including in other regions of Peru.

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