LVMH Annual Report

LVMH 2018 . F a s h i o n & L e a t h e r G o o d s

In its constant quest to offer its customers unique experiences, the Maison continued enhancing the quality of its retail network, renovating its South Coast Plaza store in California. Pop-up stores were also opened in several cities around the world. To meet high demand for its products, Louis Vuitton opened a new workshop in the Vendée department of western France in 2018. In October, the Maison was awarded the Butterfly Mark by Positive Luxury for its commitment to excellence in the field of environmental and social responsibility. Continuing its worldwide tour, the “Volez, Voguez, Voyagez” exhibition touched down in Shanghai at the end of the year. For its first full year as part of the LVMH Group, Christian Dior Couture turned in a remarkable performance in all its product categories and all its regions, and enhanced its appeal worldwide. Dior’s excellence and creativity were on display, particularly at the runway shows for Maria Grazia Chiuri’s womenswear collections: the highly acclaimed Spring/Summer 2018 Haute Couture show, an ode to surrealism, was followed by an extraordinary masked ball in the gardens of the Rodin Museum; the Cruise show was held at the Domaine de Chantilly, with a spectacular performance by traditional female equestrians fromMexico; the Spring/Summer 2019 Ready-to-Wear collection was accompanied by a poetic ballet of contemporary dance. In June 2018, the new Creative Director of Menswear Kim Jones had his runway debut with the Spring/Summer 2019 show, held in the courtyard of the French Republican Guard in Paris, which was a resounding success, as was the Fall 2019 show held in Tokyo in November 2018. Dior’s iconic Toile de Jouy design embellished the imposing facades of its largest boutiques. In another first, the Dior Dior Dior high jewelry collection was exhibited at the City of Paris’ Museum of Modern Art during Couture Week, and was a great success. Fendi continued to reaffirm its creativity and expertise through its ready-to-wear, handbag and footwear collections, as well as its Couture runway show in Paris, designed by Karl Lagerfeld and Silvia Fendi. The iconic Peekaboo handbag was showcased in an innovative digital marketing campaign, while two capsule collections – FF Reloaded and Fendi Mania – were launched, expressing a highly contemporary side of the brand.

Christian Dior Couture

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