LVMH Annual Report

LVMH 2018 . F a s h i o n & L e a t h e r G o o d s

Major s t rateg ic pr ior it ies

Continue to develop Louis Vuitton, blending the timeless and the modern, while preserving its unmatched quality standards and exclusive distribution channel, which is unique worldwide. Reinforce the Maisons’ desirability and profitable growth.

2018 at a glance

Exceptional performance of Louis Vuitton across all its businesses and strengthening of other Maisons

Louis Vuitton delivered an exceptional performance, to which all businesses and regions contributed. Its creative strength lies notably in its iconic leather goods lines which are continuously rejuvenated, and in its ready-to-wear and shoe lines, designed by the respective Louis Vuitton Creative and Artistic Directors, Nicolas Ghesquière for the women’s collections and Virgil Abloh, who joined in 2018, for the men’s collections. The qualitative development of its stores continued in a very selective way. Christian Dior had an excellent first full year within LVMH thanks to the creativity of Maria Grazia Chiuri for the Women’s collections and to the arrival of Kim Jones, the new Artistic Director of Dior Homme. Fendi and Loro Piana continued to assert their know-how throughout their collections. Celine entered a new and ambitious stage of its development with the arrival of Hedi Slimane as Artistic, Creative and Image Director of the brand. His first runway show in October was a global success. Givenchy, Loewe and Kenzo progressed well. The other brands, Berluti, with the arrival of Kris Van Assche, and Rimowa, continued their dynamic momentum. Outlook Louis Vuitton will keep building its growth on its creative momentum and its unique traditional craftsmanship. In terms of products, high-profile initiatives will be launched in all businesses. Plans are underway for a number of emblematic stores. Campaigns and events connected with Louis Vuitton’s business highlights will support these developments. The Maison will continue to reinforce its production capacity with the opening of a newworkshop in Beaulieu-sur-Layon in the Maine-et-Loire department of western France in early 2019. Christian Dior has set itself ever more ambitious targets for the months ahead. Creativity, innovation and expertise will continue to fuel its business, and several high-impact events in key markets will increase the brand’s international reach. Fendi plans to step up the pace of its growth, with a number of product launches in the coming months and strong perfor- mance in ready-to-wear collections as well as the expansion of its leather goods offering. The first highlight of the year will involve a refocus on its iconic Baguette handbag. At Celine, its new designer’s first ready-to-wear collections will debut in boutiques in the first half of the year, marking the beginning of the rollout of its new store concept.

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