LVMH Annual Report

LVMH 2018 . W i n e s & S p i r i t s

On the occasion of its 160th anniversary, Mercier unveiled a fully renovated visitor center. Following another record-setting year, Ruinart confirmed its growth, driven in particular by its premium cuvées and its iconic Blanc de Blancs. The Maison’s oenological excellence was highlighted once again by the launch of Dom Ruinart 2007. Its support for contemporary art was illustrated by photographer Liu Bolin’s creations depicting the people and expertise behind Ruinart. In 2018, Veuve Clicquot celebrated the bicentennial of the first-ever blended Rosé, created by Madame Clicquot. The Maison continued to honor women entrepreneurs around the world by launching the Veuve Clicquot Businesswoman of the Year Award in Japan, Hong Kong, Russia and South Korea. Construction continued at its new production site near Reims. Krug gained momentumwith Krug Grande Cuvée 166 e Édition and Krug Rosé 21 e Édition. The Krug Encounters program, rolled out worldwide, met with great success and the Krug Echoes communication platformwas enriched with the addition of innovative tasting experiences.

– Generosity in action Various initiatives were rolled out at Moët Hennessy to celebrate International Women’s Day. These included the launch of the La générosité donne des Elles program, which organizes fundraising challenges so teams of women representing Moët & Chandon, Dom Pérignon, Ruinart and Mercier can take part in the Raid Amazones 2019 women-only adventure sports contest. Funds raised will also be used to make donations to local nonprofits in countries along the Raid Amazones route.

Veuve Clicquot

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