LVMH Annual Report

LVMH 2018 . C o r p o r a t e p h i l a n t h r o p y

S U P P OR T I N G C U LT U R E , YOU N G P EOP L E A N D H U MA N I TA R I A N P RO J E C T S

FOR OVER 20 YEARS, LVMH’S GROUNDBREAKING CORPORATE PHILANTHROPY HAS EXPRESSED THE CULTURAL, ARTISTIC AND HUMANITARIAN VALUES THAT UNITE ALL ITS MAISONS, AND UPON WHICH THEY HAVE BUILT THEIR SUCCESS.

Culture, heritage and contemporary design

open to fashion designers fromall over the world. In 2018, actress Emma Stone and multidisciplinary young artist Jaden Smith presented Masayuki Ino with the Grand Prize, together with a grant of €300,000 and a year-long mentorship provided by a dedicated team, in a ceremony held at the Fondation Louis Vuitton. The panel of judges also decided to award a special prize to Rok Hwang for Rokh. He will receive €150,000 as well as a year of mentoring by LVMH. In 2018, LVMH’s patronage of programs for young people focused on music. It notably renewed its support for “Orchestre à l’école”, enabling some 200 children all over France to learn a musical instrument as part of a special educational program. The Group also supported the Opéra Comique’s promotion of cultural activities by gifting 500 season tickets for 2018-2019 to young people. LVMH also once again loaned out the Stradivariuses in its collection. Opportunities for young people

In 2018, LVMH maintained its commitment to supporting art, culture, heritage and contemporary design. LVMH has been a loyal patron of the “Nuit Blanche” night-time arts festival formore thanelevenyears, andonce againprovided support alongside the City of Paris this year to the French and international arts scene, giving center stage to contem- porary artists at an event open to all in the heart of Paris. In the spring of 2018, LVMH took part in the reopening of the Queen’s Hamlet at the Palace of Versailles, renovated thanks to Dior’s patronage. Then, in the fall, it sponsored Cubism, the major retrospective at the Centre Pompidou in Paris. LVMH also launched several initiatives to preserve and enrich France’s cultural and artistic heritage. With its nearly €8 million donation, LVMH spearheaded the “Become a Patron!” crowdfunding campaign launched by the Louvre museum to acquire King François I’s Book of Hours. This acquisition was finalized in 2018. The Group thus made a crucial contribution towards returning this masterpiece of French Renaissance jewelry and metalwork to France’s national collections. In addition, LVMH made it possible to acquire another national treasure for Versailles: the silver pitcher given to Louis XIVby the King of Siam. These acquisitions are testimony to the bonds of friendship and trust that have united the Palace of Versailles, the Louvre, and LVMH since the restoration of the Africa, Crimea and Italy rooms in 1992 and the acquisition of David’s Portrait of Juliette de Villeneuve in 1998. LVMH also provided support for the opening of the Giacometti Institute in Paris last spring. In 2018, LVMH held the fifth edition of the LVMH Prize for Young Fashion Designers, which is

Backing medical research and certain social causes

Lastly, the Group supported numerous institutions well- known for their work with children, the elderly and people withdisabilities, and for their efforts tocombatmajor causes of suffering and exclusion, in particular by supporting Secours Populaire, a French nonprofit, and Fraternité Universelle, a foundation in Haiti. In 2018, LVMH also supported a number of scientific teams and foundations involved in cutting-edge public health research.

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