LVMH Annual Report

— MAY 2018 THIRD EDITION OF VIVA TECHNOLOGY

ART & CULTURE Art has always inspired the creation of exceptional products, and at LVMHhighly skilled craftsmanship and rare professions are a precious cultural resource. It is therefore only natural that the Group should take action to foster art and culture. Our support spans several areas, in France and further afield: we help restore historical monuments, enrich the collec- tions of major museums, contribute to key national exhibitions and support contemporary artists. — JUNE 2018 RECTO/VERSO AT THE FONDATION LOUIS VUITTON In June 2018, the Fondation Louis Vuitton hosted its second recto/verso (front/back) exhibition, organized by the Secours Populaire Français nonprofit in collaboration with more than 100 contemporary artists from around the world. Their works, which were exhibited for the first time, were then sold in an auction and the proceeds were donated to Secours Populaire Français to help facilitate access to art and culture for people in need. The exhibition Being Modern: MoMA in Paris, which was held fromOctober 2017 toMarch 2018, featured an excep- tional selection of 200 artworks from New York. Shown for the first time in France, they retraced the history and mission of the Museum of Modern Art. In the spring, another exhibition entitled In Tunewith theWorld brought together modern and contemporary works by nearly 30 artists, including Alberto Giacometti, Henri Matisse, Gerhard Richter, Pierre Huyghe, Yves Klein and Takashi Murakami. Lastly, two exhibitions were held in the fall of 2018: Egon Schiele and Jean-Michel Basquiat. A selection of 250 artworks taken from their exceptional body of work presented the itineraries of these two artists whose intense and meteoric lives still fascinate us today. — 2017 - 2018 SUCCESSFUL EXHIBITIONS AT THE FONDATION LOUIS VUITTON

With over 100,000 visitors keen to discover the latest innovations presented by 9,000 startups and hundreds of large companies – including LVMH and 22 of its Maisons – the third Viva Technology trade fair was a resounding success. Throughout this key three-day event devoted to digital transformation, the LVMH Luxury Lab was a major attraction, welcomingFrenchPresident Emmanuel Macron and hosting conferences to present its Maisons’ latest innovations and pitches by the 30 startups shortlisted for the LVMH Innovation Award, which went to French startupOyst. Thanks to the huge efforts of its employees, the LVMH Group was the twelfth-most frequently men- tioned company name at Viva Technology this year, climbing to fifth place in the event’s ranking of its most influential partners. LVMH constantly seeks excellence and in 2018 the Group reasserted its intention to remain at the cutting-edge of innovation by launching an accelerator program at Station F, theworld’s biggest startup campus. The project, named La Maison des Startups LVMH, aims to ramp up collaboration between entrepreneurs and the Group’s Maisons, so that together they can invent the future of luxury in a range of sectors. La Maison des Startups LVMH boasts 220 square meters and 89 work stations. Every year, it welcomes 50 international startups working in areas relevant to the challenges faced by the Group and its Maisons. Most of the startups that have already joined the program were spotted at Viva Technology, especially if they participated in the second edition of the LVMH Innovation Award. — APRIL 2018 LA MAISON DES STARTUPS LVMH IS LAUNCHED AT STATION F

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