LVMH 2018 . LV MH s t o r i e s
John Galliano revisited it in his Spring/Summer 1998 Ready-to-Wear and Fall/Winter 2001 and 2010 Haute Couture collections. This year, Maria Grazia Chiuri has reinterpreted it and Kim Jones has used his own original patterns on several clothing items and accessories in his first men’s collection for Dior. Cordelia de Castellane has also designed two soft toys in blue Toile de Jouy for Baby Dior. The Dior Maison capsule collection cel- ebrated the motif with a series of plates, table- cloths, candles, cushions and notepads for the end-of-year holiday season, during which Dior paid tribute to the legendary fabric at all its bou- tiques and pop-up stores worldwide. In a refer- ence to the first Dior boutique, the windows and Christmas tree at the Avenue de Montaigne bou- tique were decked out in a wild animal-patterned Toile de Jouy. R I MOWA 1 20 years – never s t i l l L uggage and leather goods manufacturer Rimowa was founded by Paul Morszeck in Cologne, Germany, in 1898. Over the 20th century it developed into an iconic brand, famous for its pioneering, high-quality luggage. Rimowa has become a benchmark for quality, innovation and craftsmanship by creating a product that is valued across generations because it elevates travel to a quest for inspiration and discovery. TheMaison celebrated its 120th anniversary in 2018 with its first-ever global advertising campaign. Reflecting Rimowa’s traditional values of move- • Ever since 1959, the Maison’s designers have reinterpreted the Toile de Jouy fabric Christian Dior loved so much.
ment, ambition and openness to the world, the campaign tells five stories through international celebrities Roger Federer, Virgil Abloh, Adwoa Aboah, Nobu Matsuhisa and Yoon Ahn. They have all achieved mastery in their respective fields and embody the Maison’s belief that no one builds a legacy by standing still. The campaign, which runs as a film and on advertising displays all over the world, conveys the idea that travel helps us fulfil our endless quest for success. Roger Federer remembers a childhood conversation with his father just before his first trip to Zurich. Model and activist Adwoa Aboah talks about how travel helped her find herself. Virgil Abloh – Artistic
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