LVMH Annual Report

LVMH 2018 . LV MH s t o r i e s

attractions including marvels like the 1900 Big Merry-Go-Round, the Steam Engine, the Speed Rockets, the Flying Ships, the Clock Tower, the Champion Drivers and the Astrolabe. Special care was devoted to revamping the Small Farm with a focus on the well-being of the 400 animals and birds that live in the park. The Grande Volière was redesigned and now groups exotic birds together according to their natural habitats in biogeographic areas, from South America to Oceania and including Africa. The refurbishment also focused on reducing the park’s weather dependency with the installation of indoor activities like the Kinetorium, its first digital

attraction, and Wild Immersion, a virtual reality nature reserve inaugurated in February 2019. The park has also entered the era of 2.0, if not 3.0, with a complete makeover of its digital ecosystem, notably a new website, a revamped social-media strategy, and online ticket sales offering visitors greater flexibility and convenience before, during and after their visit.

The joy of old and new – a park that remains true to its historic roots and is also completely transformed.

C H R I S T I A N D I OR Rev i s it ing Toi le de Jouy M aria Grazia Chiuri, Christian Dior’s Crea­ tive Director for women’s collections, has revisited the Toile de Jouy design, rein- terpreting its traditional illustrations and adding her own spin with a wild animal series. Drawn in pen and ink, scenes featuring tigers, lions, mon- keys, giraffes and snakes appear in subtle hues of blue, red or green. A surrealist reinvention of tradi- tion, these prints are used in the 2019 Cruise collec- tion on both trench coats and the Dior Book Tote. With its emblematic pastoral scenes and floral patterns, the Toile de Jouy is one of French fash- ion’s great classics. First created in the 18th cen- tury at the Jouy-en-Josas manufactory, the fabric has accompanied the Maison since its early days. In 1947, when Christian Dior opened his first bou- tique at 30 Avenue Montaigne, he used it to adorn the walls and counters. And since 1959, Dior’s designers have repeatedly re-appropriated it. First this iconic fabric was used for heels designed by Roger Vivier. Then Gianfranco Ferré featured it in his Spring/Summer 1991 Haute Couture collection.

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