LVMH Annual Report

life. Her personality and spontaneity make her as unique as the Fiorever diamond flower, eternal and dazzling.

Bvlgari, which is known for its colorful jewelry, surprises by choosing to make the diamond the centerpiece of its Fiorever collection – the symbol of Roman passion.

JA R D I N D ’AC C L I M ATAT I ON The rebi r th of a h i s tor ic amusement park T he Jardin d’Acclimatation in Paris reo- pened on June 1, 2018 after no more than nine months of refurbishment costing €70 million. It now successfully offers a radically new, different and revitalized experience while remaining scrupulously true to its much-cherished 19th century roots. The park’s buildings – many of thembuilt under Napoleon III – have been restored, and its infrastructures modernized under the guid- ance of architects Jean-François Bodin, JimCowey (Studios) andDidier Balland (Atelier 24). Its original landscape design has also been recreated by Philippe Deliau (Alep) using the original drawings and plans. Nothing has been neglected at this unique, eco-friendly destination in the heart of the Bois de Boulogne. The Jardin’s emblematic attractions have been renovated, some in a steampunk atmosphere – the retro-futuristic identity invented by designer Thierry Rétif, so familiar to Harry Potter and Hugo Cabret fans – and 17 new rides have been installed. The most intrepid visitors can now enjoy four big roller coasters. Two timeless, typically Parisian fairgrounds boast absolutely authentic and unique

is also a classic jewelry motif that the Maison has been interpreting with daring and expertise since the 1920s. This signature motif reflects Bvlgari’s origins in Italy’s vibrant capital. Fiorever is already a Bvlgari icon since it epitomizes the Maison’s identity and heritage. In the communications campaign shot by Mario Sorrenti, the jeweler chose a new Latin muse, Ursula Corbero, to represent the exuberant, joyous, passionately Fiorever woman. A young, rising star of Spanish cinema known for her performance in the series La Casa de Papel, Corbero was chosen to celebrate Roman joy for

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