LVMH Annual Report

of joy. Sublime and iconic, she is JOY incarnate. With her glowing beauty and natural femininity, Lawrence imbues this new perfume-manifesto with her vibrant, sensual personality. Against the backdrop of a Hollywood villa, the intense blue of the pool contrasts with the immaculate white architecture, plunging us into this iridescent new masterpiece. As if Christian Dior himself had decided to put joy in a bottle.

A new fragrance experience, as intoxicating as a surge of joy, which reveals even more with the passage of time.

H E N N E S S Y The f uture of excel lence S ince 1765, Hennessy’s success has rested on the excellent quality of its cognacs, and on a unique procedure transmitted from one generation to the next. Today, as the world is reshaped by environmental and technological change andby the acknowledgedneed for diversity, Hennessy draws on its tradition of excellence to turn these changes into opportunities. For the 200th anniversary celebration of its cognac VSOP Privilège, the Maison organized a ground-breaking event which it called the Future of Mastery. In July 2018, 19 international celebrities gathered at the Château de Bagnolet – the Maison’s ancestral home in Cognac. They were all specialists in their fields and came from a host of backgrounds including design, science, technology, music, aeronautics and culinary arts. Together, they brainstormed on how expertise and passing it on can help better prepare the future. The program

its creator describes as “marked by softness as well as by energy… a path one travels, which car- ries you away.” Its bottle’s clean lines are crowned by a shimmering cap wrapped in silver thread and a jus of radiant pink – one of Monsieur Dior’s favorite hues, which for himwas “the color of femininity”. A delicate “O” is engraved in the middle of the bottle, with the name Dior struck through its center, echoing the emotion of joy that has always inspired the House of Dior. To embody this new fragrance, the Maison chose actress Jennifer Lawrence, who becomes JOY ’s muse in a film directed by Francis Lawrence, reflecting the luminous, myriad forms

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