LVMH Annual Report

LVMH 2018 . LV MH s t o r i e s

Berluti himself in 1895 and alsomade froma single piece of leather, with no stitching on the upper. Since then, this model has remained essentially unchanged, and is the Maison’s signature shoe. The Zero Cut model is handcrafted in Berluti’s Italianworkshops in Ferrara, by the Maison’s skilled master bootmakers. With only 120 pairs available worldwide, these unique shoes are now available in stores and by special order. To celebrate the launch, the Maison hosted exclu- sive dinners in Paris, London, Tokyo and New York in October 2018. The guest list included its best customers and those who had pre-ordered the

new models. The menu featured dishes inspired by Zero Cut, with each talented local chef reinter- preting the image of infinity. During the meal, the shoe was presented to customers on a rotating column, along with a detailed explanation of the crafting process and a video filmed in the Ferrara workshops, illustrating this unique expertise.

A limited edition that showcases the quintessential craftsmanship of the house of Berluti.

PA R F U M S C H R I S T I A N D I OR

JOY by Dior : An ode to l i fe A n unforgettable moment for the House of Dior: seeing a completely new fragrance come alive. Ever since Miss Dior ’s debut at its first fashion showon February 12, 1947, perfume has been at the heart of the Maison’s identity. More than 70 years after this legendary beginning, and 20 years since the birth of the iconic J’adore, Dior has now created JOY, a new fragrance expe- rience designed by François Demachy, theMaison’s exclusive Perfumer-Creator. Born from the creative alchemy of Dior’s audacity and expertise, this new scent is an ode to life that breaks with tradition to celebrate an intense emotion: joy. Blending the vibrant beamof flowers and citrus with the smooth caress of wood and the serenity of musks in perfect harmony, JOY is an experience that unfolds gradually to reveal its most intoxicating notes. Transmuting light into scent, Demachy envisaged a perfume that would express the sensation of a surge of joy that takes your breath away. JOY by Dior is a clear, immediate, spontaneous scent, with a sillage that

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