LVMH Annual Report

to leave a personalized audio message along with a gift of perfume, a way of connecting people who have shared similar stories, and perhaps even a new Guerlain fragrance inspired by the most beautiful Olfaplay stories. Olfaplay, inspired by Guerlain, encapsulates life’s most fleetingmoments and lets alchemy, intimacy and imagination work their magic…

Olfaplay, the first digital radio for perfume lovers, brings stories about fragrances alive.

B E R LU T I Zero Cut , the u l t imate express ion of craf t smansh ip I t has been over 120 years since Alessandro Berluti signed his first pair of shoes. Since then, four generations of Berluti bootmakers have developed the Maison, which continues to distin- guish itself through its technical expertise and unconventional creativity. In 2018, Berluti show- cased its quintessential craftsmanship once again with the Zero Cut model, which was unveiled at the Fall/Winter 2018 ready-to-wear show. This distinctive shoe is crafted from a single piece of leather and has absolutely no stitching or cuts on the back – a technique mastered by only a select few bootmakers worldwide. To create the Zero Cut shoe, the master craftsman places a piece of Venezia or Alligator leather on a wooden last, and moistens it lightly while pulling gently. The leather gradually molds to the shape of the last, which gives the shoe its unique form. Zero Cut is the purest expression of the iconic “Alessandro” lace-up shoe, created by Alessandro

Everyone has their own equivalent of Proust’s madeleine, an enduring scent-induced memory that transports them across time and space. Guerlain Perfumer, ThierryWasser, reveals some of his secrets as a “nose”. Princess Esther Kamatari recounts hermemories of Africa. TheMoulinRouge shares the smells of its backstage rooms and costumes. François, a chef, waxes lyrical over the enchanting scent of his vanilla cakes. They all share a love of perfume and fragrance-evoked emotions. They were all inspired by Guerlain to record their stories in just a few minutes on Olfaplay. Olfaplay opens up a world of possibilities, froman olfactory map of the stories people have shared, the option

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