LVMH Annual Report

LVMH 2018 . LV MH s t o r i e s

status of Official Timekeeper and Official Watch. Following a request by FIFA, Hublot designed its first smartwatch: the Big Bang Referee 2018 FIFA WorldCup™, whichwaswornby referees during the tournament and was available for fans in a limited edition of 2,018 pieces. Hublot also celebrated the world of soccer in its “How to become a champion!” advertising cam- paign, featuring 13 prestigious ambassadors and some of the biggest names in soccer, including Pelé, Diego Maradona, David Trezeguet and Didier Deschamps and international referee BjörnKuipers.

With Kylian Mbappé as its new brand ambassador, Hublot has reinforced its role as a historic partner of soccer.

S E PHOR A The New Sephora Store Exper ience i s a del ight f u l sur pr i se W ith fully digital concept stores, the New Sephora Experience reinvented the customer journey, offering a Teach, Inspire andPlay environment that provides uniquely personalized service and an exceptional range of products. In 2018, a raft of new concept stores surprised and delighted the Sephora universe with a worldwide rollout, setting new standards for beauty retailing. In Paris, Sephora’s Saint-Lazare store broke new ground with an unparalleled display of miniature products in its Mini Skincare Market that are perfect to grab and go. In Milan, the innovative Beauty Hub includes a Hair Style Bar with professional advice from a team of experts. In Russia, Sephora opened five stores in Moscow and Saint Petersburg, where customers

to it, “carries a powerful message: the fusion of time, the power of dreams and passion, the magic of sport, of an athlete and the values they inspire.” This is the first time theMaison has named a current soccer player as its ambassador, and he is also Hublot’s youngest representative. And he joins another of the Maison’s soccer legends, Pelé. To celebrate the fusion of past, present and future, Hublot has decided to bring both men together in 2019. This move reinforces the Maison’s role as a historic partner of soccer – it was the first luxury brand to invest in this sport in 2006. At the 21st FIFAWorld Cup™, held in Russia in 2018, Hublot was given the

106 • 107

Powered by