LVMH Annual Report

LVMH 2018 . LV MH s t o r i e s

frames for a number of LVMH Maisons. It aims to become an emblem of quality in a rapidly trans- forming sector, driven notably by a burgeoning Asian market. Driven by this ambition, in April 2018 the company inaugurated the Manifattura Thélios, its flagship production site and center for excellence. Its com- prehensive, flexiblemanufacturing systemensures full control of every stage of production, from the design brief to design, prototyping and production. The site focuses on innovation and cutting-edge technologies, such as 3Dprinters, while also empha- sizing traditional craftsmanship. The 8,000-sq.m production facility located in Longarone – a town

in northern Italy known for its long history of eye- wear manufacturing – employs around a hundred people. The sustainably designed and eco-friendly building – complete with 2,300 solar panels on its roof – is the brainchild of architecture firm Designgroup Architetti Associati. The Manifattura Thélios produces about 1.5 million optical frames a year and could rapidly triple its production by expanding its brand portfolio. Thélios – which is already working with Celine, Loewe, Fred, Kenzo and Berluti – is looking to the future with its Manifattura, while carrying on a long-standing tradition of craftsmanship. This project combines LVMH and Marcolin’s taste for top-quality products with respect for a cultural legacy essential to the region. It is a reminder of how strategically important Italy is for LVMH, and yet another example of the Group’s investment in Italy’s economic heritage and development.

The Manifattura Thélios, a new center of excellence for eyewear nestled in the foothills of the Dolomites.

L OU I S V U I T T ON Coddington designs a capsule col lect ion with “cat itude” ! A fter Jeff Koons, Stephen Sprouse and Yayoi Kusama, Louis Vuitton continues its collaboration with famous artists by team- ing up with Grace Coddington, former creative director of the US edition of Vogue magazine. The iconoclastic designer and animal lover has added her own special touch to a capsule collection inspired by her legendary love of cats. The collection was designed with her friend Nicolas

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